Alex Rodriguez and the Blue Jays have a heated history this season, with A-Rod getting plunked twice in retaliation for his infamous "Ha!" play, when he distracted Toronto fielders from an infield pop.

Last night, during an otherwise-uneventful game last night, a new chapter was added.

In a video game promotion in the middle of the sixth inning, two Jays fans were playing a baseball game on the scoreboard screen, pitching to A-Rod. Twice they threw at him, missing once and hitting him once and leaving Joe Torre unhappy.

"It's ridiculous," Torre said after the Yanks beat Toronto, 4-1. "Some of the videos they have period, it's all about violence. There are certain cities, one of our players gets knocked down and they start laughing and cheering. I don't understand it.